Melbourne-based call centre, 24×7 Direct Pty Ltd, has paid an $8,800 infringement notice after the Australian Communications and Media Authority found it had made a number of telemarketing calls to numbers listed on the Do Not Call Register (the register).
The ACMA has also accepted a comprehensive enforceable undertaking from 24×7 Direct, which undertaking is intended to address its ongoing compliance with the Do Not Call Register Act 2006 (the Act).
‘While the ACMA has investigated and taken action against companies hiring call centres to make telemarketing calls, this is the first time the ACMA has penalised a call centre directly for calling numbers on the register,’ said Chris Chapman, Chairman of the ACMA.
The ACMA took action against 24×7 Direct after investigating complaints about calls offering financial services being made to numbers on the register. The investigation found 24×7 Direct had been hired by a financial services business to make telemarketing calls, on the understanding it would not call numbers listed on the register.
Source: 24×7 Direct first call centre penalised for ringing numbers on the Do Not Call Register
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